THE UNCOMFORTABLE JEANS OF PAKHI BEGUM
3’42” Netherlands 2018
How do you bring a far away reality closer to home? It’s an issue many NGO’s and businesses struggle with. 360° video is the next best thing to physically go somewhere and get to experience a new world. It’s an immersive experience and a great conversation starter at conferences and events. In collaboration with the Dutch labour union FNV we made a 360° video for one of their events. On that event Dutch citizens stepped into the world of Pakhi, 1 of the 8000 employees in jeans factory in Bangladesh. This way they found out how and by whom their jeans was made and how they can help these employees.
(1980) is born in Sarajevo (BiH) and grew up in the Netherlands where he graduated at Dutch Film and Television Academy. Since then Ivan has worked as director and producer. His films have been aired by various public broadcasters in the Netherlands and worldwide. His filmmaking took him to 5 continents of the world, but he calls Amsterdam his home. There he is also one of the founding partners of MAKMENDE, a global media production agency leveraging non-fiction stories for impact, helping brands and NGOs communicate on social and sustainable development.