G.H. Hovagimyan

SPLITCOLUMN2020 WITH MUSIC BY RHYS CHATHAM

USA, 2019., AR

My proposal is to create an Augmented Reality work using the form of a column. I have two inspirations, Trajan’s column in Rome which has a narrative that spirals around the column and the Colonne Morris that is a cylindrical advertising Kiosk seen throughout Europe. I propose to create digital prints that are cylindrical when placed in a Colonne Morris. An example is shown above on the right. A viewer can download an Augmented Reality app and use it to view 3D animations superimposed on the cylindrical print. The print itself will have a small QR marker the viewer can use to download the app in situ. One or more of these AR Colonne Morris would be deployed around the city of Paris for a period of time. A website would also be put up with the location of the column or columns. An example of the animations contents is shown below as well as a link to a video taken from the point of view of an iPhone running the AR app.

G.H. Hovagimyan

I consider myself an aesthetic researcher. It’s an expansion on the term “artist.” What I do is define the parameters for any project and then explore through a set of aesthetic and practical problems. When I come to a resolution I present the work. This can be in the form of an interactive installation, a performance, a video or a workshop/presentation. I believe an artist confronts three things in their work; 1) Their raison d’être – the creative urge, what pushes them to create. 2) Art History and a discourse with art history as well as their position in it. 3) The cultural and intellectual milieu for the times in which they live. These three aspects of art create the fullness and depth of any artwork. I work with computers and new media but they are informed by my background as a fine artist. They are not informed by the demands of the market. That’s why I call myself a researcher.